Acceso usuarios
Valentina Tomassini, Emilia Petrocelli
This paper aims to identify Instagram (IG) profiles directly managed by University Language Centres in Italy, Spain, the United Kingdom, and Ireland. The investigation then focuses on a sample of IG pages, analysing posts that represent social inclusion, based on selections made by a group of 20 participants, in order to understand the content and communication strategies used by these centres to convey the value. The results highlight themes of inclusion primarily expressed through images of group sharing,as well as geographical differences with regard to the use and diffusion of IG.
Il contributo si propone di identificare i profili Instagram (IG) gestiti direttamente dai Centri Linguistici d’Ateneo in Italia, Spagna, Regno Unito e Irlanda. L’indagine si concentra poi su un campione di pagine IG, analizzando i post rappresentativi dell’inclusione sociale, sulla base delle selezioni effettuate da un gruppo di 20 partecipanti, al fine di comprendere i contenuti e le strategie comunicative con cui i CLA veicolano tale valore. Tra i risultati emergono temi di inclusione trasmessi prevalentemente attraverso immagini di gruppi e divergenze tra le varie aree geografiche in merito alla diffusione e all’utilizzo di IG.
This paper aims to identify Instagram (IG) profiles directly managed by University Language Centres in Italy, Spain, the United Kingdom, and Ireland. The investigation then focuses on a sample of IG pages, analysing posts that represent social inclusion, based on selections made by a group of 20 participants, in order to understand the content and communication strategies used by these centres to convey the value. The results highlight themes of inclusion primarily expressed through images of group sharing, as well as geographical differences with regard to the use and diffusion of IG.
