Acceso usuarios
Josu Amezaga Albizu 
, Ane Martínez Juez, Libe Mimenza Castillo, Naroa Burreso Pardo
The assessment of the current use of Basque (and consequently its history over the past four decades) will not be correct if we limit the concept of use mainly to interpersonal and face-toface productive use. Using mathematical statistical matching methods, we have merged the results of two surveys that provide us with different types of information: the CIES Media Audience Study, one, and the Sociolinguistic Survey, the other. By merging the two databases, we have been able to cross-reference the consumption of Basque media with the population’s language compe tence, use, relationship network, opinions and attitudes. The analysis has shown that if we understand media consumption as a type of language use, the factors that influence this use are different from those that influence other (and especially interpersonal and face-to-face) uses. Which has its own dynamics, and although there is a connection between the two types of use, consumption cannot be understood as dependent on interpersonal and face-to-face use.
Gaur egungo euskararen erabileraren balorazioa (eta ondorioz lau hamarkadetako ibilbidearena) ez da zuzena izango erabilera kontzeptua gehienbat pertsonarteko eta aurrez aurreko erabilera ekoizlera mugatzen badugu. Statistical matching metodo matematikoak erabiliz, informazio mota ezberdinak ematen dizkiguten bi inkestaren emaitzak fusionatu ditugu: CIES enpresaren Estudio de audiencia de medios bata, eta Inkesta Soziolinguistikoa bestea. Bi datu baseak fusionatuta, euskarazko hedabideen kontsumoa populazioaren hizkuntza gaitasunarekin, erabilerarekin, harreman sarearekin zein iritzi eta jarrerekin gurutzatu ahal izan dugu. Analisiak zera erakutsi du: hedabideen kontsumoa hizkuntza erabilera mota gisa ulertzen badugu, erabilera horretan eragiten duten faktoreak bestelako (eta bereziki pertsonarteko eta aurrez aurreko) erabileretan eragiten duten faktoreen ezberdinak direla. Zeinak bere dinamika du, eta bi erabilera moten arteko loturarik badago ere, ezin da kontsumoa ulertu pertsonarteko eta aurrez aurreko erabileraren menpeko gisa. Hitz gakoak: Erabilera, kontsumoa, hedabideak, datuen fusioa.
