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Since the early 20th century, the city of Rosario experienced significant development in the graphic-publishing industry, leading to the emergence of numerous magazines and publications illustrated by renowned local painters and illustrators. Despite the connection between craftsmanship, fine arts, and design displayed by many of these publications, the ephemeral nature of printed materials and the consolidation of aesthetic modernism led to a commercialized perception of graphic production. This text examines a series of artistic and cultural magazines published between 1930 and the early 1940s in Rosario and investigates how local artists used these media to innovate and transform the landscape of graphic arts. These publications, whose illustrations and overall layout were influenced by Art Deco, rationalism, and other modern movements, reflected changes in design and typography, showcasing the role of artists in the interaction between art, culture, and printed media.
