Discourse analysis in the field of advertising: a comparative study

• Autores: Sandra Marrero Morales , María Jesús Vera Cazorla
• Localización: LFE: Revista de lenguas para fines específicos, ISSN 1133-1127, Nº 13-14, 2007-2008, págs. 127-144
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)
• Referencias bibliográficas
  • Leech, G. N. (1972). English in Advertising: a linguistic study of advertising in Great Britain. London: Longman.
  • Leech, G. N. & Short, M. (1981). Style in Fiction. London: Longman.
  • Lyons, J. (1968). Introduction to Theoretical Linguistics. Cambridge: Cambridge University Press.
  • Ogilvy, D. (1964) Confessions of an advertising man. Paperback edition. New York:
  • Dell Books. Quirk, R. & Greenbaum, S. (1985). A Comprehensive Grammar of the English Language. London: Longman.
  • Richards, J. (1985). Longman Dictionary of Applied Linguistics. London: Longman.