The role of metaphors in the language of investment banking

• Autores: Magdalena Bielenia Grajewska
• Localización: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN-e 2340-2784, ISSN 1139-7241, Nº. 17, 2009 (Ejemplar dedicado a: Metafora y LFE), págs. 139-155
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 4 Citas
• Resumen
  • español

    Resumen El papel de las metáforas en el lenguaje de la banca de inversión El lenguaje de la economía ha sido uno de los intereses de la autora durante algunos años. Para delimitar el ámbito de la investigación, el lenguaje de las actividades bancarias de inversión se discutirá en profundidad. Las actividades bancarias de inversión constituyen un área nueva y en pleno desarrollo dentro del ámbito de la banca y las finanzas. Los nuevos productos y servicios pueden resultar complicados para los inversores inexpertos, por tanto sus nombres deberían ser familiares para el usuario y explicar su finalidad haciendo referencia a algunos conceptos bien conocidos. En este caso, las metáforas desempeñan un papel crucial. El objetivo de este trabajo es analizar algunos términos metafóricos utilizados en la comunicación relacionada con las actividades bancarias de inversión. El área de fusiones y adquisiciones se estudia en detalle debido al gran uso de la metáfora en este campo. El corpus recopilado se analizará tomando en consideración las lenguas inglesa, alemana, española y polaca. El objetivo de esta distinción lingüística es mostrar las diferencias así como las similitudes del léxico de las actividades bancarias de inversión en las lenguas mencionadas. Tras resumir brevemente los resultados de la investigación realizada, el presente artículo intentará por último predecir la situación futura de metáforas y de su papel en la comunicación relacionada con las actividades bancarias de inversión.

  • English

    Abstract The language of economics has been one of the author�s interests for some years. To narrow the scope of the research, the language of investment banking will be discussed in depth. Investment banking is a developing domain within the sphere of banking and finance. Newly-created products and services may be complicated for inexperienced investors, thus their names should sound familiar and explain the purpose of a given entity by referring to some well-known concepts. In this case, metaphors play a crucial role. The aim of this paper is to discuss some metaphorical names in investment banking communication. The area of mergers and acquisitions is studied in great detail because of its metaphorical character. The compiled corpus will be investigated by taking into consideration the following languages: English, German, Spanish and Polish.

    The aim of this linguistic distinction is to show differences as well as similarities in the investment banking lexicon in the above-mentioned languages. After briefly summarising the results of the research conducted, the article will end with an attempt to predict the future situation of metaphors and their role in investment banking communication

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