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This text presents an argumentative analysis of a very well-known interaction a so-called YouTube phenomenon that a candidate of a Beauty Contest gave when she was asked about the reason why a fifth of American people is not able to locate the U.S. in a World map. This analysis uses the Pragma-dialectical approach to argumentative discourse in its dialectical and rethorical dimensions, and shows what powerful it is in order to decipher and evaluate the argumentative structure of a muddled discourse.
