Interdiscursive collaboration in public relations contexts

• Autores: Vijay Bhatia , Rodney H. Jones, Stephen Bremner, Anne Peirson Smith
• Localización: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN-e 2340-2784, ISSN 1139-7241, Nº. 25, 2013, págs. 127-146
• Idioma: inglés
• Títulos paralelos:
  • Colaboración interdiscursiva en el ámbito de las relaciones públicas
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    La construcción de los géneros profesionales mediante la colaboración interdiscursiva (Bhatia, 2004 y 2010; Bremner, 2006; Smart, 2006) en el marco de las "comunidades de práctica" (Lave y Wenger, 1991) puede entenderse como un instrumento útil gracias al cual es posible desarrollar cierta experiencia en los procesos de escritura iniciando a los escritores noveles en las convenciones de la escritura corporativa. Basándose en las evidencias obtenidas en el ámbito de la escritura en el contexto de las relaciones públicas en Hong Kong, el presente trabajo se centra en la dinámica de participación en la práctica colaborativa en dicho ámbito así como en la deconstrucción del proceso colaborativo tal y como se demuestra en la deconstrucción de diversos borradores (desde la tormenta de ideas inicial hasta que se obtiene el producto final) y mediante las percepciones de algunos de los expertos clave en el sector de las relaciones públicas. El presente trabajo tendrá repercusiones en lo que respecta a nuestra comprensión de la interdiscursividad en la teoría de géneros (Bhatia, 2010) y al proceso de escritura tanto en el ámbito académico como ocupacional.

  • English

    Interdiscursive collaborative construction of professional genres (Bhatia, 2004 & 2010; Bremner, 2006; Smart, 2006) within the framework of "communities of practice" (Lave & Wenger, 1991) can be viewed as a useful instrument for developing writing expertise to initiate novice writers into the conventions of corporate writing. Drawing on evidence from public relations (PR) writing contexts in Hong Kong, the paper focuses on the dynamics of participation in collaborative PR practice and on the deconstruction of the collaborative process as evidenced in the deconstruction of various drafts (from brainstorming to the final product) and through the perceptions of some of the key PR practitioners in the industry. The paper will have implications for our understanding of interdiscursivity in genre theory (Bhatia, 2010) and for the collaborative writing process within the academy as well as in the workplace.

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