Reformulation and recontextualization in popularization discourse

• Autores: Maurizio Gotti
• Localización: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN-e 2340-2784, ISSN 1139-7241, Nº. 27, 2014, págs. 15-34
• Idioma: inglés
• Títulos paralelos:
  • Re formulación y recontextualización en el discurso de divulgación
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 14 Citas
• Resumen
  • español

    El presente artículo se centra en la evolución del concepto de divulgación y de las principales técnicas por las que se ha llevado a cabo en las últimas décadas. En primer lugar se investiga el uso de definiciones en el discurso de divulgación y se compara con las prácticas empleadas en los textos argumentativos y pedagógicos.

    Seguidamente se presta especial atención a las estrategias de reformulación y recontextualización que más se adoptan en este proceso, al tiempo que se aportan ejemplos que pretenden resaltar las principales funciones que se cumplen con la utilización de estas herramientas retóricas. Después se subraya la importancia social de la divulgación y se argumenta en torno a los posibles riesgos de manipulación existentes, especialmente aquellos con fines argumentativos o promocionales. El análisis llevado a cabo demuestra que el sistema de divulgación goza de una gran complejidad, lo que trae consigo la adopción de un enfoque integrado que permite identificar con claridad y describir de forma pormenorizada los distintos aspectos implicados en este proceso.

  • English

    The paper takes into consideration the evolution of the concept of popularization and of its main techniques of realization in the last few decades.

    At first, the use of definitions in popularization discourse is investigated and compared to the practices followed in argumentative and pedagogical texts.

    Special attention is then devoted to the strategies of reformulation and of recontextualization that are often adopted in this process, and exemplifications are provided to highlight the main functions fulfilled by the use of these rhetorical tools. The social importance of popularization is subsequently highlighted together with a discussion of the possible manipulative risks that may be encountered, particularly for argumentative or promotional purposes.

    The analysis carried out shows the great complexity of the popularization system, which implies therefore the adoption of an integrated approach in order to clearly identify and carefully describe the various aspects involved in this process.

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