Aproximación metodológica al análisis de videojuegos publicitarios (advergames): un caso de estudio

• Autores: José Martí Parreño
• Localización: DeSignis: Publicación de la Federación Latinoamericana de Semiótica ( FELS ), ISSN 1578-4223, Nº. 17, 2011 (Ejemplar dedicado a: Estrategias globales publicidad, marcas y semiocapitalismo), págs. 133-141
• Idioma: español
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• Dialnet Métricas: 2 Citas
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