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This essay considers those aspects of the literary/cultural afterlife of Pablo Neruda which primarily had their origins in Neruda's sojourns in Uruguay in the 1950s but which developed after Neruda's death in 1973. Memorializing of Neruda in the posthumous era ie 1973 onwards, in Atlantida and Punta del Este, is examined with specific reference to the evolution of the 1956 floral chapbook, "Oda a las flores de Datitla", the development of the Museo Paseo Neruda in Punta del Este, Uruguay.
