Acceso usuarios
Gabriela Prego Vázquez 
In this paper I will analyse how traditional Galician naming patterns circulate from discourses produced in traditional networks to the institutional and political speech belonging to the networks that emerge in the process of urbanisation and establishment of a democratic political system in Galicia. Based on the Ethnography of Communication, Interactional Sociolinguistics, Conversational Analysis and Critical Discourse Analysis, I will examine -from a broad interdisciplinary perspective- the social relevance of these discursive practices to the negotiation of local identities. I will observe how politicians, aside from using technical nomination and introduction procedures, characteristic of political jargon, strategically mobilise traditional naming patterns (Prego Vázquez, 2000). Along these lines, I will study how this type of discursive circulation concerns the process of conversationalisation of institutional discourse (Fairclough, 1997) in order to cover the asymmetric interactive relations between institutional representatives and individuals and, in this way, enhance the exercise of persuasion (Prego Vázquez, to appear). The analysis is based on a data corpus collected in Bergantiños (A Coruña): it is composed of haggling in rural markets, regueifas, sung or rhymed verbal challenges in which two individuals face off and, finally, public discourse (political and institutional)
Neste traballo analízase cómo circulan as fórmulas de presentación tradicionais galegas dende discursos producidos nas redes tradicionais ata a fala institucional e política propia das redes que emerxen no proceso de urbanización e democratización en Galicia. Partindo da Etnografía da Comunicación, da Sociolingüística Interaccional e da Análise Crítica do Discurso, estudiarei -dende unha ampla perspectiva interdisciplinar- a relevancia social destas prácticas discursivas na negociación das identidades locais. Observarase como os políticos, ademais de utilizar procedementos de presentación técnicos característicos da xerga política, mobilizan estratexicamente as fórmulas tradicionais de presentación (Prego Vázquez, 2000). Así mesmo, estudiarase cómo este tipo de circulación discursiva está relacionado co proceso de conversacionalización do discurso institucional (Fairclough, 1997), destinado a encubrir as relacións interactivas asimétricas entre representantes institucionais e individuos e, deste xeito, favorecer o exercicio da persuasión (Prego Vázquez, por aparecer). A análise baséase nun corpus de datos recollido en Bergantiños (A Coruña): está composto por regateos en mercados rurais, regueifas, desafíos verbais cantados e rimados nos que se enfrontan dous individuos e, finalmente, discurso público (político e institucional)
