Acceso usuarios
Estados Unidos
), págs. 203-212This article is a semiotic investigation of the publicity use of the web sites of the big stores, banks, and magazines from the point of view of the coherence of its visual persuasive strategy. We can detect that only half of the big stores have visual coherent position between their own web pages and their advertisements, shopping guides, and the design of the stores. Similar premises can be stated about banks and magazine covers.
