The theory of verbal enunciation is a possible model to explain the relationship between the reader and the image. However, for this model to work, it is necessary that the image should have “deictic” properties. In this paper, I have analyzed the possibilities of the existence of “visual deixis’ and I have tried to conceptualize “visual deixis”as a rhetoric artifact. In this way, the axis necessary to analyze “Image Interpellation” could be clearly defined.