Acceso usuarios
Juan Angel Magariños de Moretín
What possibilities does a researcher have for knowing the semiotic-cognitive processes through which the interpreter interprets a given material visual image? In order to answer this questions it is basic to be able to recover the specific visual attractors available in his associative memory. This is based on a General Semiotics’ hypothesis, grounded in Peircean roots, according to which the production process of meaning is symmetrical to its interpretation process, just as it is produced in a given moment, in a given social group. I propose some elemental operations to infer which mental visual images an intepreter has at his disposal and, thus, to be able to infer what he is interpreting when he interprets what we are proposing him to be interpreted.
