Guillermo Olivera
This article has three aims: 1) to point out the recurrence of the term "populism” (“neopopulism’ “telepopulism”) as symptomatic in Latin American intellectual discourse (in political theory the social sciences and cultural studies); 2) to draw on the theoretical work on the term “populism” (De Ipola, Verón, Sigal, Laclau, Panizza) to systematize the conceptual analogical basis associated to the usage of this term in order to make visible its specific discursive logic —the politics of its rhetoric— and thus contribute to transform it into an analytical category; and 3) to highlight some aspects of the media dimension of Latin American populisms, with special reference to 1990s Latin American cultural criticism.