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The magazine of highest circulation in Brazil, Veja, reaching an average of one million copies per week, published an article on June 21, 2000 on the ways Brazil deals with violence. The starting point was an episode occurred in Rio de Janeiro: an armed man kept the passengers of a bus as hostages and, after hours of negotiation, he got out of the vehicle taking a woman with him. The police shot but missed him, and he killed her. How Veja’s enunciator produces a discourse on violence and what values it imposes to the reader? This work provides a semiotic analysis of enunciative strategies. This analysis integrates a broader research, which is part of an Integrated Project supported by CNPq (Conseiho Nacional de Desenvolvimento Científico e Tecnológico -National Committee for Scientific and Technologic Development). Such research maps thematically Veja’s cover articles, since its foundation in 1968.
