Acceso usuarios
Adrián S. Gimate-Welsh
The purpose in this essay is to indicate the basic concepts for the analysis of the political discourse produced in Mexico during the electoral campaign of the year 2000. These concepts which come from the social sciences, semiotics and discourse analysis are seen as the objects of referential semiosis around which political discourse was produced. Notions such as identity, symbolic imaginary, representation and democratic transition did become the agglutinating axes of signification, objects which organized meaning in the electoral process. In the end, the purpose is to identify the constellation of semiotic objects with the same referential semiotic function that each political actor (Fox, Cardenas and Labastida) was able to project to the electorate and discover the selected links of meaning in each of the political referents.
