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Venezuela’s political life has changed a lot during the past few years. Signs of this transformation are the disintegration of the traditional democratic parties, the disassembling o fpublic institutions and five consecutive elections in a period of two years. The promoter and leader of this revolution is Venezuela’s President Hugo Chavez Frías, and his more effective weapon has been his political-electoral discourse. This article sustains that the effectiveness of Chavez’s discourse springs from the mythical simplicity of his narrative —which can be easily described in the semio-narrative level— and from the passion that permeates the discourse as a whole. The result of accepting Chavez’s discourse is to be trapped in a "psychological game". Our main thesis is that Chavez’s discourse is born and succeeds by ignoring a preexisting political discourse.
