Acceso usuarios
Parminder Bhachu
I describe a fashion economy of formerly “ethnic clothes” —the now ubiquitous Punjabi or salwaar-kameez suits— which has moved into mainstream fashion arenas in Europe first and then internationally. British Asian women are the assertive cultural and commercial agents whose racially influenced political subtexts have initiated these fashion markets. Their innovative culturally mediated commercial groundwork has recoded European and transnational fashion markets of the suit, despite the odds, both racial and commercial. They are savvy design agents in the new capitalist markets of the new millennium, as they assert their politically and culturally inflected design agendas.
