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Fashion is an heteroclite object: market circuit, economic industry, but also anthropological or ethnological “ways of dressing”, we can add the problem of aesthetic representation. Furthermore there are the forms of identification with a certain paradigm of modernity, a construction of social and symbolic intersubjectivity. Fashion is a complex cultural devise displaying multiples levels and poses key questions about the shape of contemporary cultures. Fashion which circulate in media supports and in the fashion press, with the teams of photographs and models, is actually a "pedagogic" text book. The paper focuses the “accessory” as a privileged sign of fashion and the different logics of fashion representation in a comparative study of western and eastern press.
