This essay explores the technologies of reading and visualization in La passion del eterno principe (Burgos, 1493?). Early printed texts generated a material relationship between the text and image that allowed the readers to process words and images without interference and to construct meaning from their interplay. The distinctiveness of this incunable resides in its deployment of dynamic visual and verbal codes that offered laypeople a framework for empathetic meditation focused on Christ’s suffering and its salvific consequences within the Christian life