Entre momentos y milenios: temporalizar la mediatización

• Christian Pentzold ^[1]
  1. [1] University of Leipzig

     University of Leipzig

     Kreisfreie Stadt Leipzig, Alemania

     
• Localización: DeSignis: Publicación de la Federación Latinoamericana de Semiótica ( FELS ), ISSN 1578-4223, Nº. 37 (Julio-diciembre), 2022 (Ejemplar dedicado a: Mediatizaciones = Mediatizations / coord. por Andreas Hepp, Guillermo Olivera; Susan Benz (col.), Lucrecia Escudero Chauvel (col.), Heiko Kirschner (col.)), págs. 75-87
• Idioma: español
• DOI: 10.35659/designis.i37p75-87
• Títulos paralelos:
  • Between moments and millennia: Temporalizing mediatization
• Enlaces
  • Texto Completo Ejemplar
• Resumen
  • español

    Los intentos de darle a la mediatización su sustento en el tiempo han exhibido generalmente dos orientaciones temporales distintas. En un sentido, hay estudios indispensables sobre la historicidad de los procesos de mediatización que indagan las transformaciones de larga duración. En el sentido opuesto, los medios se consideran como agentes de aceleración social que apresuran el colapso de la distanciación tiempo-espacio. Lo que en gran medida desaparece sin ser notado son las múltiples estructuras y experiencias temporales que caracterizan el vínculo de la gente con las tecnologías y textos mediáticos. Este trabajo invita a los investigadores a reenfocar su atención en las prácticas de andamiaje temporal [temporal scaffolding] a través de las cuales se configura el potencial temporalizado de los dispositivos comunicativos, programas y servicios mediáticos. Hacerlo nos ayudará a lograr una comprensión más témporoalfabetizada de la mediatización como un cambio fundamental pero multifacético de la actividad humana, las instituciones sociales y la expresión cultural.

  • English

    Attempts to ground mediatization in time have usually exhibited two distinct temporal orientations: In one direction, there are indispensable studies on the historicity of mediatization processes examining long-term transformations. In the opposite direction, media are treated as agents of social acceleration that hasten the collapse of time-space distanciations. What largely disappears unnoticed are the multiple temporal structures and experiences that characterize people’s engagement with media technologies and texts. This commentary invites scholars to refocus their attention on the practices of temporal scaffolding through which the entimed potential of communicative devices, media programs and services are configured. Doing so will help us to arrive at a more time-literate understanding of mediatization as a fundamental but multi-faceted change in human activity, social institutions and cultural expression.

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