Comunicando el cambio climático: un estudio multimodal y comparativo entre vídeos largos y cortos (Shorts) de YouTube

• Leticia Arrametapongsa-Brines ^[1]
  1. [1] Universitat Jaume I

     Universitat Jaume I

     Castellón, España

     
• Localización: RAEL: revista electrónica de lingüística aplicada, ISSN 1885-9089, Vol. 24, Nº. 1, 2025, págs. 58-75
• Idioma: español
• DOI: 10.58859/rael.v24i1.664
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Desde su lanzamiento en 2021, los YouTube Shorts han ganado popularidad, y canales sobre el cambio climático han empezado a utilizarlos para difundir su mensaje. En este estudio, se seleccionaron 3 vídeos cortos (Shorts) y 3 largos (normales) relacionados con el cambio climático de distintos canales de divulgación científica para realizar un análisis comparativo. El análisis cuantitativo evaluó la densidad modal (Valeiras-Jurado y Bernad-Mechó, 2022) mientras que el cualitativo se centró en la coherencia modal (Valeiras-Jurado, 2019). Los resultados revelaron que los vídeos cortos presentaban una mayor densidad y coherencia modal. Ambos formatos de video mostraron igualmente coherencia con sus públicos. Se ha demostrado que la mayoría de los vídeos de YouTube sobre cambio climático promueven puntos de vista opuestos al criterio científico (Allgaier, 2019). Examinar y difundir cómo se consigue comunicar eficazmente la realidad del cambio climático podría ayudar a revertir esta tendencia.

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