Acceso usuarios
Francisco Joaquín García Marcos 
El artículo analiza el paisaje lingüístico de la cartelería pública en las ciudades de Almería, Łódź y Tarrasa (Barcelona). En concreto, se ocupa de los letreros comerciales relacionada con el deporte. Se ha elegido el deporte por ser uno de los grandes referentes sociales en la actualidad. Ese análisis contrastivo demuestra el predominio de nombres internacionales. Esa tendencia supera incluso la legislación lingüística que defiende el uso de lenguas vernáculas. Se trata, pues, de una situación que reproduce los procesos de globalización del mundo actual. La experiencia empírica ha permitido también tratar algunas cuestiones teóricas y metodológicas relacionadas con el estudio del paisaje lingüístico. The article analyses the linguistic landscape of public signage in the cities of Almería, Łódź and Tarrasa (Barcelona). In particular, it deals with commercial signs related to sport The sport has been chosen because it is one of the great social referents nowadays. Contrastive analysis shows the predominance of international names. This tendency even exceeds the linguistic legislation that defends the use of vernacular languages. It is, then, a situation that reproduces the globalization processes of the current world. The empirical experience has also allowed to deal with some theoretical and methodological issues related to the study of the linguistic landscape.
The article analyses the linguistic landscape of public signage in the cities of Almería, Łódź and Tarrasa (Barcelona). In particular, it deals with commercial signs related to sport The sport has been chosen because it is one of the great social referents nowadays. Contrastive analysis shows the predominance of international names. This tendency even exceeds the linguistic legislation that defends the use of vernacular languages. It is, then, a situation that reproduces the globalization processes of the current world. The empirical experience has also allowed to deal with some theoretical and methodological issues related to the study of the linguistic landscape.
