Acceso usuarios
El objetivo central de esta investigación es entender cómo se construye en los diarios de mayor lectura en Chile la representación social de la cultura mapuche. Para ello, estudiaremos el aspecto cognitivo de la dimensión discursiva asociado al control que ejerce la prensa sobre las estructuras de la noticia y que incide fuertemente en la formación de modelos mentales en sus lectores sobre la alteridad étnica. La metodología que utilizaremos proviene del Análisis Crítico del Discurso (ACD) y su vinculación con la teoría del discurso periodístico; la Semiótica Visual de Kress y Van Leeuwen (1996) y la Semiótica greimasiana.The main goal of this research is to understand how the most read newspapers in Chile have established a social representation of the Mapuche culture. For this, the studied topic will be the cognitive aspect of the discursive dimension associated with the exercised control —by the press— over the structures of the news that strongly influences the formation of mental models in its readers about ethnic alterity. The methodology used will be the Critical Discourse Analysis (CDA) and its link with the theory of journalistic discourse; the Visual Semiotics of Kress and Van Leeuwen (1996) and the Greimasian Semiotics.
The main goal of this research is to understand how the most read newspapers in Chile have established a social representation of the Mapuche culture. For this, the studied topic will be the cognitive aspect of the discursive dimension associated with the exercised control —by the press— over the structures of the news that strongly influences the formation of mental models in its readers about ethnic alterity. The methodology used will be the Critical Discourse Analysis (CDA) and its link with the theory of journalistic discourse; the Visual Semiotics of Kress and Van Leeuwen (1996) and the Greimasian Semiotics.
