The impact of the SDGs on non-financial corporate communications: an analysis of CaixaBank reports (2013-2019).

• Autores: Ricardo-María Jiménez-Yáñez, Joan Fontrodona Felip
• Localización: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN-e 2340-2784, ISSN 1139-7241, Nº. 43, 2022, págs. 235-259
• Idioma: inglés
• DOI: 10.17398/2340-2784.43.235
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• Dialnet Métricas: 1 Cita
• Resumen
  • español

    Existe un creciente interés en los últimos años por el estudio del discurso corporativo de las empresas. Este artículo analiza cómo los Objetivos de Desarrollo Sostenible (ODS) han influido en la configuración del discurso de los informes de Responsabilidad Social de CaixaBank. Hemos empleado un método hibrido de análisis que incluye el enfoque del framing y algunas técnicas de la Lingüística de Corpus. En los informes no-financieros del 2013 al 2017 se desvela un master frame claro, con evaluación negativa de la influencia de la crisis económica; en cambio, en los informes de 2018 y 2019, los ODS ejercen una función vertebradora.

  • English

    Academic interest in corporate discourse has been increasing in recent years. This paper examines how the Sustainable Development Goals (SDGs) have influenced the structure of the discourse employed in corporate social responsibility (CSR) reports, taking as a specific case the non-financial reports produced by CaixaBank. We employed a hybrid analytical method, using some techniques from corpus linguistics and framing analysis. In the non-financial reports from 2013 to 2017, a clear master frame was found, involving a negative evaluation of the influence of the economic crisis. In contrast, discourse concerning the SDGs forms the backbone of the 2018 and 2019 reports. Fromthe point of view of linguistic/discursive methodology, this study shows how the use of corpus linguistic techniques in combination with framing analysis can facilitate an examination of the changes in corporate discourse on sustainability, providing an effective method of studying non-financial reports.

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